BRANDNU PUMA
Connecting people to product through fashion, culture, and community. Celebrating our shared experiences AND our individualism with fits that speak to us and work for us.
This is a collection of lifestyle, performance, and collab capsules, directed and designed by Nubia.
This is PUMA, re-NU’d.
“Sometimes you’ve gotta create what you want to be a part of.”
HOOPS
AW23 PUMA X JUNE AMBROSE - 50 YEARS OF HIPHOP
Design direction (graphics, accessories, & footwear) and apparel design.
[Creative/product direction by June Ambrose.]
SPORTSTYLE
WE ARE LEGENDS
Spearheaded and launched a new reform-driven sportstyle product platform where sport, fashion, and culture intersect.
4 drops, 1 collab partner, cross-category & cross-BU collaboration.
AW24 WE ARE LEGENDS - NEO RENAISSANCE
Creative & product design direction (graphics, accessories, & footwear).
Looking to our past to inspire our future - this is an homage to the creatives of the Harlem Renaissance and a call to action for the legends of today.
This campaign was brought to life in collaboration with Paramount Studios’ Content for Change Collective who’s shared mission is to elevate emerging creatives.
AW22 WE ARE LEGENDS - THE YARD
Creative & product design direction (graphics, accessories, & footwear).
Designed select women’s apparel pieces.
MEET THE WAL YARD COLLECTIVE
CAMPAIGN DIRECTED & PRODUCED BY HBCU STUDENTS
WAL X REVOLT SUMMIT ATLANTA
WAL X HBCU LEGACY CLASSIC
SS24 PUMA X SCHOMBURG BY WE ARE LEGENDS - DEEPLY ROOTED
Creative & product design direction (graphics, accessories, & footwear).
Partner liaison.
AW23 WE ARE LEGENDS - WRK.WR.
Creative & product design direction (graphics, accessories, & footwear).
Women’s apparel design.
SS25 SURREAL LOVE
Three capsules inspired by PUMA’s iconic, boundary-pushing duo, ASAP & Riri.
[Designs not intended for production]
RUN/TRAIN
ACTIVEISM
Spearheaded and directed a new activism-driven performance platform where sweat turns into intention.
3 lines, 8 collab partners, cross-category & cross-BU collaboration.
FEMALE ARTIST SERIES
Creative & product design direction (graphics, accessories, & footwear).
Partner liaison.
SS22 female artist series - PUMA X FRIDA KHALO
Creative & product design direction (graphics, accessories, & footwear).
Apparel design.
ss23 female artist series - PUMA X lemlem
Creative & product design direction (graphics, accessories, & footwear).
Apparel design.
AW22 female artist series - PUMA X maggie stephenson
Creative & product design direction (graphics, accessories, & footwear).
aw23 female artist series - PUMA X LEMLEM
Creative & product design direction (graphics, accessories, & footwear).
Apparel design.
MODEST ACTIVEWEAR
Design direction and consultant partner liaison.
CROSSFIT FOR CHANGE
Creative & product design direction (graphics, accessories, & footwear).
Partner liaison.
AW21 - PUMA X FIRST MILE
PUMA’s first 100% sustainable performance collection created in partnership with First Mile.
Creative direction and apparel design.
WOMEN’s CONCEPT
A women’s trend-driven product initiative driving growth in Latin American, North American, and European markets.
AW22 - SAFARI GLAM
Apparel design.
AW22 - DECO GLAM
Apparel design.
SS23 GENTLE RETRO CREATIVE DIRECTION
SS23 global creative direction story for PUMA’s celebration of 75 Years in Sport.
SS23 WOMEN’s STUDIO
Seasonal low intensity training collection. Adopted by all regions contributing to business unit growth.
